Online store for sale, Sydney NSW

About the business

The online store is Australia's leading knife retailer offering a comprehensive range of tactical and outdoor equipment including knives, swords, flashlights, hunting and military gear, survival equipment and binoculars. Built over 14 years, the business has established a database of over 80,000 customers with more than 25,000 repeat customers. Online sales comprise 95 to 98 percent of revenue, with the customer base predominantly male aged 18 to 30 years interested in outdoor activities.

The business operates from anywhere in Australia with strong social media presence across Facebook, Instagram and YouTube. It maintains a credit facility with a major USA supplier offering 150,000 dollars with 60-day payment terms, enabling flexible inventory management. The owner offers two weeks of training and is available for digital marketing support on a contract basis post-settlement.

What transfers with the sale

• Goodwill
• Customer database (80,000+ customers)
• Online platform and systems
• Supplier relationships
• Social media following

Day to day

Premises

Can operate from anywhere in Australia