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Businesses for sale in Australia.

Business buyer's agents

General information, not financial, tax or legal advice. Check licensing requirements with a lawyer and the relevant state licensing office before engaging a buyer's agent.

A business buyer's agent works for the buyer, not the seller. Some call themselves a buyer's advocate or a buy side adviser instead. It finds businesses, shortlists them, and negotiates price and terms on the buyer's behalf. A business broker is different: it typically works for the seller, even when a buyer deals with it directly.

What a business buyer's agent does

A buyer's agent typically:

  • Searches for businesses that match a buyer's criteria, including ones not publicly listed.
  • Screens and shortlists candidates before the buyer spends time on any of them.
  • Negotiates price and terms with the seller or the seller's broker.
  • Coordinates the buyer's other advisers, such as the accountant and lawyer doing due diligence, without replacing them.

A buyer's agent is not a substitute for your own accountant or lawyer. See due diligence when buying a business for what still has to happen on the numbers and the contract.

Buy side M&A advisory, and where ASIC gets involved

At a larger scale, "buy side M&A advisory" describes the same buyer-side role for a company rather than a single small business. If the deal is structured as a sale of the company's shares rather than its business and assets, an adviser who deals in those shares on a client's behalf may need a licence. ASIC says anyone who runs a financial services business, such as buying or selling shares for clients, generally needs to be authorised under an AFS licence, or act as an authorised representative of a licensee1. Ask any adviser which structure they are set up to work on, and whether they hold an AFS licence if the deal might end up as a share sale.

Licensing differs by state

Licensing for buying and selling businesses is handled by each state and territory. The five largest states are covered below; if you are in Tasmania, the ACT or the Northern Territory, check with your state or territory's fair trading regulator.

  • In New South Wales, negotiating the sale, purchase or exchange of a business sits within the real estate agent licence (class 1 or class 2), or a licence restricted to business agent functions, that NSW Fair Trading administers2. A corporation carrying out this work must appoint someone holding a class 1 real estate agent licence3.
  • In Western Australia, a real estate and business agent licence under the Real Estate and Business Agents Act 1978 covers negotiating a purchase or sale of a business, including its goodwill, and is administered through Consumer Protection4.
  • In Victoria, an estate agent's licence, administered by Consumer Affairs Victoria, covers arranging the sale of a business for a seller, and acting for a buyer to negotiate the purchase of property5. If you are acting for the buyer of a business, check with Consumer Affairs Victoria whether a licence is needed.
  • In Queensland, a real estate agent licence covers buying, selling and negotiating the sale of a business, including negotiating on behalf of a buyer, and is administered by the Office of Fair Trading6.
  • In South Australia, negotiating the buying or selling of a business is land agent work, registered and administered by Consumer and Business Services7.

Ask which licence a buyer's agent holds, in which state, and check it against the relevant state register before you pay anything or sign an engagement letter. A buyer's agent does not arrange your finance to buy a business; that is still on you and your lender. Signetry lists the businesses for sale that any buyer's agent would be searching, and is not itself a broker, adviser or party to any sale.

Sources

  1. Do you need an AFS licence?, ASIC, no last-updated date shown, accessed 24 Sep 2026. Confirms anyone running a financial services business generally needs to be authorised under an AFS licence, that dealing in shares on a client's behalf is a financial service, and that a person may instead provide financial services as an authorised representative of an AFS licensee.
  2. Real estate agent licence, NSW Government, no last-updated date shown, accessed 24 Sep 2026. Confirms negotiating the sale, purchase or exchange of a business sits within the real estate agent licence (class 1 or class 2) or a licence restricted to business agent functions, administered by NSW Fair Trading.
  3. Corporation licence for property agencies, NSW Government, no last-updated date shown, accessed 24 Sep 2026. A corporation carrying out business agent functions must appoint someone holding a class 1 real estate agent licence.
  4. Real estate and business agents, scope of work, WA Government, last updated 23 December 2025, accessed 24 Sep 2026. Confirms the WA licence covers negotiating the purchase or sale of a business, including its goodwill.
  5. Definitions - estate agents, Consumer Affairs Victoria, last updated 12 October 2023, accessed 24 Sep 2026. Confirms the role of an estate agent includes acting for a buyer to negotiate the purchase of property, and negotiating the sale or lease of properties and businesses, and that all of this requires an estate agent's licence, or employment by a licensed estate agent as an agent's representative.
  6. Apply for a real estate agent licence, Queensland Government, last updated 14 May 2026, accessed 24 Sep 2026. A Queensland real estate agent licence covers buying, selling, exchanging or renting a business, and negotiating on behalf of a buyer, seller, landlord or in an exchange or rental of a business, administered by the Office of Fair Trading.
  7. Working as a land agent in SA, Consumer and Business Services SA, no last-updated date shown, accessed 24 Sep 2026. Individuals and companies must be registered as land agents if they negotiate the buying or selling of a business.