Business buyer's agents
General information, not financial, tax or legal advice. Check licensing requirements with a lawyer and the relevant state licensing office before engaging a buyer's agent.
A business buyer's agent works for the buyer, not the seller. Some call themselves a buyer's advocate or a buy side adviser instead. It finds businesses, shortlists them, and negotiates price and terms on the buyer's behalf. A business broker is different: it typically works for the seller, even when a buyer deals with it directly.
What a business buyer's agent does
A buyer's agent typically:
- Searches for businesses that match a buyer's criteria, including ones not publicly listed.
- Screens and shortlists candidates before the buyer spends time on any of them.
- Negotiates price and terms with the seller or the seller's broker.
- Coordinates the buyer's other advisers, such as the accountant and lawyer doing due diligence, without replacing them.
A buyer's agent is not a substitute for your own accountant or lawyer. See due diligence when buying a business for what still has to happen on the numbers and the contract.
Buy side M&A advisory, and where ASIC gets involved
At a larger scale, "buy side M&A advisory" describes the same buyer-side role for a company rather than a single small business. If the deal is structured as a sale of the company's shares rather than its business and assets, an adviser who deals in those shares on a client's behalf may need a licence. ASIC says anyone who runs a financial services business, such as buying or selling shares for clients, generally needs to be authorised under an AFS licence, or act as an authorised representative of a licensee1. Ask any adviser which structure they are set up to work on, and whether they hold an AFS licence if the deal might end up as a share sale.
Licensing differs by state
Licensing for buying and selling businesses is handled by each state and territory. The five largest states are covered below; if you are in Tasmania, the ACT or the Northern Territory, check with your state or territory's fair trading regulator.
- In New South Wales, negotiating the sale, purchase or exchange of a business sits within the real estate agent licence (class 1 or class 2), or a licence restricted to business agent functions, that NSW Fair Trading administers2. A corporation carrying out this work must appoint someone holding a class 1 real estate agent licence3.
- In Western Australia, a real estate and business agent licence under the Real Estate and Business Agents Act 1978 covers negotiating a purchase or sale of a business, including its goodwill, and is administered through Consumer Protection4.
- In Victoria, an estate agent's licence, administered by Consumer Affairs Victoria, covers arranging the sale of a business for a seller, and acting for a buyer to negotiate the purchase of property5. If you are acting for the buyer of a business, check with Consumer Affairs Victoria whether a licence is needed.
- In Queensland, a real estate agent licence covers buying, selling and negotiating the sale of a business, including negotiating on behalf of a buyer, and is administered by the Office of Fair Trading6.
- In South Australia, negotiating the buying or selling of a business is land agent work, registered and administered by Consumer and Business Services7.
Ask which licence a buyer's agent holds, in which state, and check it against the relevant state register before you pay anything or sign an engagement letter. A buyer's agent does not arrange your finance to buy a business; that is still on you and your lender. Signetry lists the businesses for sale that any buyer's agent would be searching, and is not itself a broker, adviser or party to any sale.
Sources
- Do you need an AFS licence?, ASIC, no last-updated date shown, accessed 24 Sep 2026. Confirms anyone running a financial services business generally needs to be authorised under an AFS licence, that dealing in shares on a client's behalf is a financial service, and that a person may instead provide financial services as an authorised representative of an AFS licensee.
- Real estate agent licence, NSW Government, no last-updated date shown, accessed 24 Sep 2026. Confirms negotiating the sale, purchase or exchange of a business sits within the real estate agent licence (class 1 or class 2) or a licence restricted to business agent functions, administered by NSW Fair Trading.
- Corporation licence for property agencies, NSW Government, no last-updated date shown, accessed 24 Sep 2026. A corporation carrying out business agent functions must appoint someone holding a class 1 real estate agent licence.
- Real estate and business agents, scope of work, WA Government, last updated 23 December 2025, accessed 24 Sep 2026. Confirms the WA licence covers negotiating the purchase or sale of a business, including its goodwill.
- Definitions - estate agents, Consumer Affairs Victoria, last updated 12 October 2023, accessed 24 Sep 2026. Confirms the role of an estate agent includes acting for a buyer to negotiate the purchase of property, and negotiating the sale or lease of properties and businesses, and that all of this requires an estate agent's licence, or employment by a licensed estate agent as an agent's representative.
- Apply for a real estate agent licence, Queensland Government, last updated 14 May 2026, accessed 24 Sep 2026. A Queensland real estate agent licence covers buying, selling, exchanging or renting a business, and negotiating on behalf of a buyer, seller, landlord or in an exchange or rental of a business, administered by the Office of Fair Trading.
- Working as a land agent in SA, Consumer and Business Services SA, no last-updated date shown, accessed 24 Sep 2026. Individuals and companies must be registered as land agents if they negotiate the buying or selling of a business.
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