Boutique publishing company
Photos: Morgan Business Sales
About the business
This is a boutique publishing business in Victoria, offered to a larger publisher as a B2B acquisition. It was set up by 2 career publishers and serves a niche audience and content topic. The business sells through multiple online and offline channels, including an offline subscription sales channel for recurring revenue. It can be operated remotely from anywhere in the world, and its international audience is spread across Australia, the USA and UK/Europe. The combined audience is over 120,000 people, with 17,000 subscribers held in a database and annual magazine readership of 240,000. Assets include 8 years of back catalogue and content (IP), an advertiser customer database and a list of international expert content contributors. The broker reports a loyal and highly engaged customer base, huge reach through digital channels and potential to scale in Australian and international markets. The broker reports that an existing publisher, content marketing company or content distribution platform could take on the business easily.
Financing calculator
An estimate, not a loan offer. Change the numbers to see what buying this business would take in cash and what the repayments would be each month.
Asking price$175,000
Paid by
Your cash$52,500
Secured loan, 7 years at 6.98%$122,500
Each month
Loan repayment$1,850
Repayments each month
$1,850
Over 7 years you repay $155,203, of which $32,703 is interest.
Secured on property: the RBA's average for small business new loans secured on residential property, August 2026. Lenders set their own rates and terms, and this leaves out stamp duty and fees. Source: Reserve Bank of Australia 2026.
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